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Privacy & Cookie

Website/Apps Privacy and Cookie Policy

This Privacy and Cookie Policy applies to information collected and processed via the eshop.wurth.ae Website/Apps and mobile application (together, the “Website/Apps”) and associated Website/Apps customer service channels. We take your privacy very seriously and therefore want you to know how your data is collected, used, shared and stored. The Website/Apps is owned and operated by Wurth Gulf FZE and/or its affiliates and subsidiaries (together “we”, “us” or “Wurth Gulf”) in the United Arab Emirates. Wurth Gulf FZE is a limited liability company incorporated under the laws of the United Arab Emirates, with commercial license number 583233 and its registered office at P.O. Box 2623, Dubai, United Arab Emirates.

By visiting the Website/Apps or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy and Cookie Policy and our Website/Apps Terms and Conditions. Please note that our Privacy & Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website/Apps. It is therefore your responsibility to continue to check our Privacy and Cookie Policy for updates.


We (and our authorized service providers) collect information supplied by you via the Website/Apps or any of our Website/Apps customer service channels including without limitation on the phone, via email, during Personal Shopping visits or via our Live Chat feature (where available). We and such service providers also collect information when you visit our Website/Apps or from third parties authorized to share your information with us. We and our authorized service providers may collect some of this information even if you are not a registered user or do not place an order. This information may include:

  • Contact and personal details such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gender, nationality and Personal Shopping preferences
  • Website/Apps statistical information such as: your location, the URL you use to access the Website/Apps, browser or device type/unique fingerprint, your computer’s IP address and domain type, which pages you visited, search terms you entered, items you clicked on
  • Transactional information such as: Orders you placed, items you purchased, date and time of order as well as orders you decided not to complete or items you placed in your basket and discarded, preferences you have indicated to us, requested personalization of items
  • Information from third parties such as: couriers, payment providers
  • Information you supply to us via online or offline surveys, competitions or product registration

Please note that your full payment card details are captured only for the purposes of processing your transaction and are not stored, sold or rented by us. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process.

Where you provide the information of a third party to us, you are confirming that you have their consent to do so.


What are cookies?

When you visit a Website/Apps, it can store or retrieve information through your browser. This mostly happens in the form of cookies. Cookies are small text files that Website/Appss can use to make the user experience more efficient. Cookies may be stored on your device if they are absolutely necessary for the operation of this Website/Apps. We need your permission for all other types of cookies.

Protect your data

This site uses different types of cookies. Some cookies are placed on our Website/Apps by third parties. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this Website/Apps may be restricted.

This information may be about you, your settings, or your device and is largely used to make the Website/Apps work as you expect it to. You cannot usually be identified directly from the information stored in cookies, but they can give you a more personal web experience. Further information on cookies can be found in our privacy policy .

Server log files

We automatically collect and save information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not combined with other data sources.


We use these cookies to measure and analyse how our customers use the Website/Apps. This allows us to continuously improve our Website/Apps and your shopping experience.


When browsing or shopping online, the Website/Apps will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.


These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.


We may work with third party companies whom we authorize to place third-party cookies, web beacons, or similar technologies for storing information on the Website/Apps. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and in addition may help us and you to avoid fraud.

By using our Website/Apps you agree that we and they can place these types of cookies on your device and access them whenever you visit the Website/Apps.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website/Apps.


We (and/or the entities or companies listed in the “Who may we share information with” section below) may use your information including for the following purposes:

  • For any purpose associated with the processing or fulfillment of your Order or to provide any service you request from us
  • To verify and execute financial transactions you make through the Website/Apps, including procuring credit checks or performing fraud detection
  • To assist you with your customer service queries or provide information you have requested
  • To manage your account
  • To provide you with a personalized or improved shopping experience
  • For analytical or statistical purposes
  • For marketing purposes including sending you newsletters or promotional information about us unless you have opted out of receiving such communications
  • To improve our service offering or Website/Apps
  • To combine it with information we already hold lawfully through other sources
  • To protect our rights, safety or the safety of others including for fraud prevention
  • For any purpose required by law or regulation

We may offer a Live Chat feature to assist you with queries you may have. Where available we may record and store all chat conversations. These transcripts are only accessed for customer service purposes.


We may share your information with any of the following:

  • Carefully selected third parties with whom we have a relationship and who may contact you or utilize your data only for reasons pre-agreed with us, including marketing
  • Service providers who perform services on our behalf, such as: payment processing, information technology, Website/Apps maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your Order
  • Our professional services providers such as: legal, audit, financial and insurance advisers
  • Any assignee, successor operator or prospective purchaser of the Website/Apps or of us
  • Any legal, regulatory, law enforcement, government or municipal bodies
  • Any gift recipient or provider of any warranty in relation to your Order


If you have any queries about this Privacy and Cookie Policy, you can contact us using any of the following methods: by calling us on +971 4 8809991 or by emailing us at customer.care@wurth.ae . When you first register with us you will be able to choose whether or not to receive marketing communications from us or our carefully selected third parties. Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, push notification, telephone or direct mail), you will be given an opportunity to unsubscribe. In addition, you can change your marketing preferences at any time by contacting us as described above.

You may also request rectification of any incorrect data displayed in your online Account by contacting us or in certain cases, you may be able to directly amend certain information online.


Information you provide to us via our Website/Apps is stored on secure servers. Any payment transactions carried out through our Website/Apps will be encrypted. It is your responsibility to keep any Website/Apps passwords or login codes issued to or chosen by you, confidential.

We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Website/Apps as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed. Any transmission of data via our Website/Apps is therefore carried out at your own risk.

Your data may be transferred to, and stored in or outside, the United Arab Emirates. In submitting your data to us and using our Website/Apps, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection. We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential and use it only for the purposes agreed with us.

THIRD PARTY Website/Apps

This Privacy and Cookie Policy does not apply to third party Website/Apps to which the Website/Apps may link and we are not responsible for the privacy and cookie practices of those Website/Appss or for any information you submit to those Website/Apps via the Website/Apps. Please be sure to read their privacy and cookie policies separately to ensure you are comfortable.